Lex, an software prompted by old-fashioned magazine personal ads, mixes вЂњold technology utilizing the brand newвЂќ so as to produce a вЂњgentleвЂќ consumer experience.
A dating application for queer people, centered on traditional magazine individual advertisements, happens to be launched.
Lex aims to give a platform for lesbian, bisexual, asexual and people that are queer based on its creator Kelly Rakowski.
It absolutely was formerly run being an Instagram account called personals where users would submit a dating profile into the model of a paper individual advertising. Individuals could comment and begin conversation.
Lex ended up being encouraged by paper individual adverts
While running the account, Rakowski discovered vintages pictures of dating adverts compiled by ladies.
вЂњWriting a individual advertising is a more deliberate and defined strategy for finding deep, more durable connections вЂ” or simply for example hot night,вЂќ she claims.
вЂњYouвЂ™re maybe not tossing up a selfie by having an emoji connectedвЂќ
Personals built community of over 60,000 supporters and posted around 10,000 adverts over couple of years. The application aims to cope with a rise in individual figures while nevertheless keeping its community nature. (more…)